Group-Domains – the domains for corporate groups

Group-Domains - the domains for corporate groups

Group-Domain: For corporate groups the domain of first choice (Bildquelle: Geralt)

The Group-domains are the best domains for corporations that operate as Group.

Their websites with .Group can be better be placed in search engines as a website with .de or .com. This constitutes a good argument for building a web presence under the Group-domain ( and pass on the previous domains to this new website.

The relationship between a better ranking in search engines and a new top-level domains has conducted a study of Searchmetrics for Berlin domains already proven. Websites with Berlin domains are at regional Google search queries often better placed than websites with .de domains and .com domains. The result of the Search Metric study can be summarized as follows:

„In 42% of domains have a better ranking locally.“

Another study of total websites in Houston shows that the results of the Searchmetrics study are in principle applicable to all new top-level domains, including the Group domains. Total websites notes that Google draws on the domain extensions of the new top-level domains as an important criterion for evaluating a domain and therefore concludes:

„It is clear that the new top-level domains improve the ranking in search engines.“

Many companies have a trademark registered. You can already sign your company name as a domain Group preferably, beginning at March 29 in the Sunrise Period. Everyone else can register their company name in the Group domains about eight weeks later. Interested companies should already make pre-registrations for any of ICANN accredited registrars to ensure that all opportunities are safeguarded. It is advisable to choose a smaller registrar like Secura GmbH, because for smaller registrars the reservation list isn’t very long.

Of course, the Group domains are not only interesting for corporations. Anyone who has published a site about a group should consider the Group domains.

For is for example the better choice.

The shorter a domain, the more noticeable it is. The more noticeable it is, the better is it good for a successful marketing.

Who doesn’t register a company group but a GmbH or Ltd., should register the new GmbH-Domains ( Ltd-Domains ( These domains have the analogue advantages as the Group domains.

Hans-Peter Oswald

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Secura GmbH ist ein von ICANN akkreditierter Registrar für Top Level Domains. Secura kann generische Domains registrieren, also, .net etc. und darüber hinaus fast alle aktiven Länder-Domains registrieren.

Secura gewann 2016 den Ai Intellectual Property Award“ als Best International Domain Registration Firm – Germany“. Beim „Innovationspreis-IT der Initiative Mittelstand 2016“ wurde Secura als Innovator qualifiziert und wurde beim „Innovationspreis-IT der Initiative Mittelstand 2016“ im Bereich e-commerce auch als einer der Besten ausgezeichnet. Beim Innovationspreis-IT der Initiative Mittelstand 2012 und beim Industriepreis 2012 landete Secura GmbH unter den Besten. Beim HOSTING & SERVICE PROVIDER AWARD 2012 verfehlte Secura nur knapp die Gewinner-Nomierung.

Seit 2013 ist Secura auch bei den Neuen Top Level Domains sehr aktiv. Secura meldet Marken für die Sunrise Period als Official Agent des Trade Mark Clearinghouse an.


ICANN-Registrar Secura GmbH
Hans Peter Oswald
Frohnhofweg 18
50858 Köln
Phone: +49 221 2571213
Fax: +49 221 9252272

Secura GmbH
Hans-Peter Oswald
Frohnhofweg 18
50858 Köln
+49 221 2571213

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